Personal behavioral values: the big picture, the tolerance, innovation, the pursuit, not the success or failure of money theory.
The pursuit of spiritual realm: rooted in inner cultivation, without the need to remind the conscious, with the constraint as the premise of freedom, for others to think of kindness.
Development model: resource capitalization, capital securitization, market value maximization.
Corporate values: create an environment for employees to grow, a stage for career development and a chance to succeed. Creating value for shareholders; Create wealth for society.
Business model: innovate business model, standardize competition mode, strengthen incentive mode, and pursue good faith mode.
Business philosophy: good faith in business, pay tax, obey the law, pay attention to environmental protection, treat employees well.
Management principles: "three public three" - open, fair and impartial; Standardization, institutionalization, standardization.
Development goal: evergreen enterprise, harmonious and long.
Resource theory: the first capital is the employee, the first resource is the customer.
Work philosophy: the enterprise does the right thing, the employee does things correctly.